One of the many hats I have worn for my clients as an Inter­net mar­ket­ing con­sul­tant has been an affil­i­ate manager.

Once we got the site ready to roll out with the new mar­ket­ing processes in plugged in, we had to get them placed on a net­work for an email drop.

As an act­ing affil­i­ate man­ager there are sev­eral things I need to do to get the net­works every­thing thing they required to get the client up and running.

I cre­ate what I call and affil­i­ate pack­age in a zip file and load it up in my server, and send it to the affil­i­ates in the form of a link in an online news letter.

1.    Cre­ative
2.    Pro­mo­tional copy
3.    Pro­mo­tional thumb­nail
4.    From and Sub­ject lines
5.    Sup­pres­sion list
6.   Terms

For the cre­ative part I needed to make ban­ners in the most pop­u­lar sizes, so I made 468x60’s, 300x250, 600x400, 728x90, 120x600 and 160x600’s.

The next type of cre­ative you’re going to need is the email cre­ative. Basi­cally what I would do is take the 600x400’s I made and slices them up and put them back together in html. Make sure you include an image with the name of the com­pany, address, and unsub link.

You will want to pro­vide text link cre­ative with descrip­tions as well. The most pop­u­lar for­mat to put this in is the Google Adwords for­mat: A head­line and brief description.

Most affil­i­ate net­works require that you accom­pany you offer with a pro­mo­tional thumb­nail. Gen­er­ally this promo thumb­nail is a 120x60 graphic with the prod­uct and a few words of copy on it. The net­works place this graphic on their cam­paigns pages so the affil­i­ates can get a visual of the offer.

The email mar­keters are going to need from and sub­ject lines. I like to pro­vide at least 5 of each. You really don’t need any­more then that.

If you are going with an inde­pen­dent emailer then you will want to email them your lat­est sup­pres­sion list. Make sure you send any­one email­ing your offer a sup­pres­sion list at least once a week, or give them access to your sup­pres­sions list so they can down­load it.

Last but not least make sure you that you define your terms. You may not want you offer to be incen­tivised, or no email. You need to let the affil­i­ate net­work know what the rules are for deploy­ing your offer.

Another point of inter­est you may want to focus on when it comes to affil­i­ate man­age­ment. If you plan on let­ting sev­eral net­work run with your offer. Offer an incen­tive pro­gram like giv­ing away a free iPod to the top per­form­ing affil­i­ate will keep you in the fore­front of the affil­i­ates mind. Cre­ate an online newslet­ter and send it once or twice a month explain­ing the lat­est con­ver­sions num­bers, along with links so they can down­load the lat­est affil­i­ate media package.

Mar­ket­ing with Man­aged Services

Mar­ket­ing prod­ucts through a man­aged ser­vices solu­tion can be done suc­cess­fully through a vari­ety of techniques.

The key to mar­ket­ing is mainly done through the col­lec­tion of data, mainly through email.

Other vital data to col­lect can be:

* Birth date

* Full name

* Address

* Tele­phone number

Send­ing your clients spe­cial deals on their birth date is impor­tant. Lets face it… Every­one likes to be remem­bered on their birth date. Other impor­tant dates your cus­tomers may appre­ci­ate being reme­bered on is anaver­saries, father’s day, mother’s day, and Valen­tines day.

Send­ing your cus­tomers exclu­sive deals on spe­cial dates can result in more busi­ness because most peo­ple have com­pany on on those dates so the oppor­tu­nity to sell to oth­ers exists.

Auto respon­ders and reg­u­lar con­tact is crit­i­cal for cos­tumer relations:

* Make sure to check in with cos­tumers regularly.

* Ask them if the prod­uct (what­ever it is) is work­ing out for them.

If there is any­thing they need or if they have any questions.

Who knows this could turn into an oppor­tu­nity to sell.

Regard­less of what­ever you want to sell or not you must always main­tain contact.

If you don’t main­tain con­tact you will lose the oppor­tu­nity to set up your cus­tomer for future prod­ucts and services.

Remem­ber out of sight out of mind. The more you stay in con­tact and informed about your cus­tomers busi­ness the more they will trust you.

* Call them

* Email them

* Auto­mated mes­sages by phone

* Send postcards

There are many ways to gain con­tact, the bot­tom line is to always do it.

One of the first things I did when I started work­ing on the web was take an HTML class. The instruc­tor had us code a 10 page site on notepad. I was truly excited about the images and pages as they started to roll out on the browser, but after a while I real­ized that I was not much of a coder.

Since I have been work­ing on the Inter­net, at times I’ve had no choice to use my cod­ing skills, but if I had it my way I would leave that to the experts.… And so I have!

Now just because I am not much of a coder does not mean I don’t know what a good site looks like. As a mat­ter of fact I now make a liv­ing telling peo­ple how to make their web­sites opti­mized for bet­ter sales. I’m now more of a project coor­di­na­tor for E-commerce solu­tions and web development.

To make it all come together, you need a few things.

1. Web designer

2. Pro­gram­mer

3. Shop­ping cart

4. Host­ing

5. Trans­ac­tion Processing

In my opin­ion if you can find a one-stop-shop that offers all the above ser­vices then that would def­i­nitely be the best way to go. From the designer to the trans­ac­tion pro­cess­ing, all those fac­tors will affect one another, and prefer­ably you want stream­lined com­mu­ni­ca­tion from top to bot­tom so things can go as smooth as possible.

Nor­mally I start out by talk­ing to the client to see what sort of solu­tion they are look­ing for. If they are sell­ing a prod­uct then obvi­ously they will need all those ser­vices. The only client that will not need all those ser­vices is some­one that is just look­ing to have an info site created.

After I speak with the client and we under­stand what solu­tion will be required to get the off the ground, the next step in the process is gath­er­ing all the assets. These assets include the following:

1. Research (doc­u­men­ta­tion) spe­cific to their product.

2. Research (doc­u­men­ta­tion) spe­cific to their market

3. Research on competitors

4. Ingre­di­ents in prod­uct (if any)

5. Image assets (of prod­uct, before and after etc… etc.)

6. Tes­ti­mo­ni­als

7. Pri­vacy pol­icy, terms of ser­vice, and term and conditions

Other than the above assets, there may be more you need to gather. I have found that those men­tioned are the most common.

I’m sure and hope some of you have other quick key­word research tech­niques, so I encour­age you to give your opinions!

One of the things that I have learned in my years as an Inter­net mar­ket­ing con­sul­tant is there are sev­eral impor­tant ques­tions that need to be asked before you take a com­pany to the next level. Spon­ta­neous growth can be fatal, if not very painful for a com­pany that is not prepared.

Unfor­tu­nately I learned this les­son the hard way. One of the first com­pa­nies I worked with was sell­ing a weight loss sup­ple­ment and was doing a few hun­dred sales a month.

When they came to me, I exam­ined their site, and made the proper adjust­ments. After the site was opti­mized for sales, we tested for con­ver­sions with some email drops, and were con­vinced we were ready to start buy­ing media.

Now before I go any fur­ther, here is where I should have asked the client some very impor­tant questions.

1.    How much pro­cess­ing power do you have with your mer­chant accounts?
2.    How long does it take man­u­fac­tur­ing to get you and order of your sup­ple­ments?
3.    Can your man­u­fac­tur­ing han­dle a spike in demand should we need more prod­uct?
4.    Can your ful­fill­ment house han­dle an increase in orders?

The above ques­tions are among some of the first I should have asked the client, as opposed to ask­ing later.

The prob­lems for this client started when their man­u­fac­tur­ing could not keep up with the spike in demand for increased orders. When they could not ful­fill the incom­ing orders on time the cus­tomers started can­cel­ing and doing charge backs to the credit card com­pa­nies. The chargeback’s caused the mer­chant accounts to freeze the money cre­at­ing a cash flow issue. As a result of the cash flow issue, the client was not able to pay their bills includ­ing their media costs, and all adver­tis­ing came to a grind­ing halt.

As you can see we had a seri­ous mess on our hands. For­tu­nately for this com­pany they were able to recover, but it took them quite a long to do so, and they are still in busi­ness today. Not all com­pa­nies should be so lucky, so it’s impor­tant to mon­i­tor growth and make sure you are ready to take your com­pany to next level by ensur­ing the proper mea­sures are in place.

You should know how much mer­chant account pro­cess­ing power you have. Until you estab­lish your­self you are at the mercy of your mer­chant accounts. If you are just start­ing out with your first mer­chant account, the stan­dard pro­cess­ing amount is 30k per month. If you think you’re going to need more, then get another and be pre­pared to switch accounts once you hit the limit on the other.

Talk to you man­u­fac­tur­ing and see if they can han­dle an increase in orders if need be. Before you roll out your media cam­paign have more prod­uct on hand then you need in case there is lag time with manufacturing.

Set caps on your media spend­ing to make sure you don’t get blown out of the water to soon. Now, I make sure we don’t spend more then a few hun­dred dol­lars a day in media so we don’t receive too many orders. If you want a spend­ing cap get it stip­u­lated in the inser­tion order. A daily cap in spend­ing can give you the cush­ion you need in order to slowly bleed growth into your busi­ness model instead get­ting to big to fast.

Finally make sure you have the per­son­nel on hand to deal with the all the new orders. It’s bet­ter to have one to many peo­ple in your ful­fill­ment house then not enough.

One of the first things I did when I started work­ing on the web was take an HTML class. The instruc­tor had us code a 10 page site on notepad. I was truly excited about the images and pages as they started to roll out on the browser, but after a while I real­ized that I was not much of a coder.

Since I have been work­ing on the Inter­net, at times I’ve had no choice to use my cod­ing skills, but if I had it my way I would leave that to the experts…. And so I have!

Now just because I am not much of a coder does not mean I don’t know what a good site looks like. As a mat­ter of fact I now make a liv­ing telling peo­ple how to make their web­sites opti­mized for bet­ter sales. I ‘m now more of a project coor­di­na­tor for
E-commerce solu­tions and web development.

To make it all come together, you need a few things.

1.    Web designer
2.    Pro­gram­mer
3.    Shop­ping cart
4.    Host­ing
5.    Trans­ac­tion Processing

In my opin­ion if you can find a one-stop-shop that offers all the above ser­vices then that would def­i­nitely be the best way to go. From the designer to the trans­ac­tion pro­cess­ing, all those fac­tors will affect one another, and prefer­ably you want stream­lined com­mu­ni­ca­tion from top to bot­tom so things can go as smooth as possible.

Nor­mally I start out by talk­ing to the client to see what sort of solu­tion they are look­ing for. If they are sell­ing a prod­uct then obvi­ously they will need all those ser­vices. The only client that will not need all those ser­vices is some­one that is just look­ing to have an info site created.

After I speak with the client and we under­stand what solu­tion will be required to get the off the ground, the next step in the process is gath­er­ing all the assets. These assets include the following:

1.    Research (doc­u­men­ta­tion) spe­cific to their prod­uct.
2.    Research (doc­u­men­ta­tion) spe­cific to their mar­ket
3.    Research on com­peti­tors
4.    Ingre­di­ents in prod­uct (if any)
5.    Image assets (of prod­uct, before and after etc… etc.)
6.    Tes­ti­mo­ni­als
7.    Pri­vacy pol­icy, terms of ser­vice, and term and conditions

Other than the above assets, there may be more you need to gather. I have found that those men­tioned are the most common.

Once you have all assets in hand then you need to share that infor­ma­tion with your web peo­ple. After I com­pletely under­stand what the client needs I will cre­ate a Visio map of the web­site process and the func­tion­al­ity for the web staff.

I like to get the Visio over to the web staff and go over the flow with them so they under­stand the lay­out and the logic behind the process, and I want to make sure that the pro­gram­mers know what func­tions the client wants the site to perform

Once the staff com­pletely under­stands the process and func­tion­al­ity I start send­ing over the assets. At his point they should have a good idea of where all the images and pages will be within the flow of the site.

If the site is pretty straight for­ward then it could take and lit­tle as 7 days, but as many as 3 weeks to get a solid solu­tion up and running.

In my expe­ri­ence, research­ing com­peti­tors always began with exam­in­ing key­words. I would take most sought after key­word with a niche and start from there.

The first thing I do is start a research tem­plate check­list. Some of the items included on that check are:

1.    Key­words
2.    Google Adwords
3.    Alexa Rat­ing
4.    Yahoo/Overture description

Start by going to WordTracker.com. WordTracker.com is the indus­try stan­dard for find­ing all the key­words in your niche.

After you have gath­ered all the key­words, you take the top 5 key­words and move over to Google. Pro­ceed to type each one of those key­words into the Google search field, and check the results.

Let’s say your key­word was “weight loss”. What you are see­ing is the paid list­ings for the Google adwords results. You will see the results of your search start­ing at the top (gen­er­ally the first 2 results) and all the other place­ments to the right, going down the page.

Those first 2 results on the top and the first 3 on the right are what I would con­sider my some of my top competitors.

Now that you know who some of your top com­peti­tors are you can do sev­eral things with this data. The first thing I would do is copy and paste all their Google list­ings in a spread­sheet. The rea­son I do this is because I am going to take this copy and make it my own. Google opti­mizes their adwords place­ments based on the amount paid per click and click through, so I know that the copy in those place­ments is most likely work­ing pretty good.

The next thing I do is go to those web­sites and do a thor­ough exam­i­na­tion of their processes. Mainly I am look­ing at their sales process, addi­tional copy, and graph­ics. To get addi­tional ideas for con­tent, I may even sign up to a news let­ter if they offer one to see what addi­tional infor­ma­tion I can get.

Also what I have done in the past is use a cool lit­tle pro­gram call Snagit. I would take what I thought were the best fea­tures and process’s and use Snagit to cap­ture the web pages and place them in a Pow­er­Point and ad notes or map out the process.

To find out more on this com­peti­tor move onto Alexa. You can visit Alexa and down­load their tool bar. When you punch in the site an Alexa rat­ing should pop up in the tool bar. I would take those com­peti­tors I found in Google and get the Alex on all of them and place that data in a spreadsheet.

While the Yahoo/Overture is a pure PPCSE search and is not opti­mized, I still found that I could use this as a very handy research tool. They have a good key­word tool and you can still get a lot of good ideas by look­ing at the list­ings copy and exam­in­ing the sites that adver­tise their. I would take the top 5 list­ings for each key­word result and copy those list­ing on a spread­sheet as well.

When it comes to doing your research you want to make sure to repeat this entire process for every key­word you have. It may take a while to do all this research, but I guar­an­tee you at the end of the day you will have an extremely good idea of who is doing what in your mar­ket and how they are doing it.

The above research tech­niques that I have explained are thor­ough, but basic. Com­pet­i­tive analy­sis on the web can get as deep as you want it to. With the right tools and know how you can find out pretty much any­thing you want to know about your competitors.

Approx­i­mately 6 years ago when I did my very first ban­ner ad; I had no idea what I was doing.

A busi­ness part­ner of mine who was doing some media buy­ing for a client, needed some­one to make ban­ners, so while we ate break­fast at a restau­rant, in lit­er­ally 10 min­utes, he showed me a few things on Pho­to­shop and Image Ready, and off I went.

The very first ban­ner I made was a 720x300 for a weight loss sup­ple­ment client, which was going to be placed into rota­tion with some other ban­ners that my busi­ness part­ner made as an exit pop on a site called Lucky Surf.

To my part­ners amaze­ment, and mine the pop I made con­verted at about 4 or 5 %. We were both shocked. At this point I real­ized that I might have found my call­ing. Soon it became appar­ent that I had a knack for cre­at­ing ban­ners and writ­ing copy.

As time went on, the demand for my ser­vices increased and finally I was able to leave my dead end job and make a pretty good liv­ing just doing banners.

It may be a lit­tle dif­fi­cult to believe that one can make a decent liv­ing from doing just ban­ners, but if you are will­ing to work at it, sooner or later you can com­mand as much as $100 per ban­ner, if not more!

For me, ban­ner ads were the per­fect entry-level job, for what has been a suc­cess­ful 6-year career. Cre­at­ing ban­ners was a great “low pres­sure” way for me to learn graph­ics, HTML, and copy writ­ing, all of which are essen­tial for cre­at­ing a suc­cess­ful e-commerce solu­tion either for you or a client.

Now the pur­pose of this arti­cle is to give you some insight on the ins and outs of the following:

1.    Cre­at­ing ban­ners
2.    Prep­ping ban­ners for the web
3.    Pack­ag­ing ban­ners for clients
4.    Pric­ing and revi­sions
5.    Find­ing image resources for your banners

The first ban­ner project did was with a com­pany that sold cable boxes online. The lady that hired me needed a ton of cre­ative and was shrewd with the money. She needed many dif­fer­ent sizes and ulti­mately I ended up mak­ing $15 per banner.

Cre­at­ing Banners

Cre­at­ing ban­ners can be tricky if you’re not famil­iar with the prod­uct, mar­ket or audi­ence. A few sim­ple and quick tech­niques can help you cre­ate bet­ter banners.

The first thing I asked her for was images of the cable boxes (as many as she could get me) and what­ever research she had and copy that worked.

The next thing I did was go to the web­site to see what col­ors and copy they were using. The next step was to find other sites and check out the copy on the PPCSE’s that were sell­ing cable boxes and see what they were doing.

With some sim­ple research I was now armed with all the copy, images and strat­egy I needed to get this first ban­ner project off the ground.

Prep­ping ban­ners for the web

Prep­ping ban­ners for the web is based upon the pub­lisher specs. Many pub­lish­ers have specs based on file size (accord­ing to ban­ner dimen­sions), risqué or non risqué, and animation.

Let’s take one of the stricter pub­lish­ers and use them as an exam­ple. This par­tic­u­lar pub­lisher has very tough guide­lines to fol­low, but tra­di­tion­ally they have high con­ver­sion rates, so get­ting your ban­ners there is well worth the trouble.

Most pub­lish­ers use the Inter­ac­tive Adver­tis­ing Bureau (IAB) stan­dards as guide­lines for the ad unit sizes they pub­lish on their sites. A typ­i­cal unit is a “medium rec­tan­gle” (in pix­els that’s 300x250). Many pub­lish­ers will not let you exceed more then 20k in file size.

One of my first clients was a women’s weight loss com­pany. Image wise one of the best strate­gies to use for weight loss is to use a sexy woman in a skimpy bikini. The prob­lem with this, is many pub­lish­ers are very picky about using imagery that might be to risqué. Most pubs will want to see the cre­ative you’re going to use before they actu­ally pub­lish it. Gen­er­ally pubs will assign a rep to the media account and will be respon­si­ble for the approval process.

Opti­miz­ing your ban­ners is some­thing that you will most likely do in the same soft­ware pro­gram where you ani­mate. I use the indus­try stan­dard Adobe Image Ready, and if you can get your hands on it, so should you.

When it comes to cre­at­ing imagery, Adobe Image Ready gives you a lot of tools, but for ban­ner ads you need to just a few of those options. Adjust­ing the col­ors and the lossy can sig­nif­i­cantly reduce your file sizes to get your ban­ners inline with pub­lisher specs.

Adobe Image Ready is the place where you will get your ani­ma­tion done. Most pubs will not allow you to use con­tin­u­ous nor heavy flash­ing ani­ma­tion. Gen­er­ally you will not be able to ani­mate (loop) longer than 15 sec­onds and you will need to use no less than  .5 sec­onds in your loop transitions.

Another point about ani­ma­tion is you always want to have the ani­ma­tion stop on the “call to action” (CTA).

Pack­ag­ing ban­ners for clients

The first time I did a seri­ous ban­ner project for a client I had no idea how to send the ban­ners to the client via email. Obliv­i­ous to any zip pro­grams I sim­ply attached them to an email and sent. Quickly I was made aware of pro­grams such as Winzip and Win­RAR, and was shown how to use them. I have been using either one of those pro­grams to send cre­ative since.

If you are just start­ing out as an entry-level cre­ative artist, you can prob­a­bly get around $10 – 20 per ad (pos­si­bly more if you know flash). Vol­ume has a lot to do with the amount you may charge. If the client is look­ing for a lot of ban­ners or is will­ing to give you con­sis­tent work, then you may want to give then a break on price. While you gain more expe­ri­ence this is a good way to go.

Pric­ing and revisions

More likely then not, your client is gong to want revi­sions to some of the cre­ative you make. Revi­sions are some­thing you should nego­ti­ate before you start the project. Most of the time the cre­ative coor­di­na­tor will review all the cre­ative and send you back the required revi­sions by line item.

Most of the time you can knock out all revi­sions in 1 shot. After you make the cre­ative send them to the cre­ative coor­di­na­tor. The CC will send you back the revi­sions. Com­plete the revi­sions and send them back. Gen­er­ally that’s the end of it.

You should always have a con­sis­tent nam­ing con­ven­tion in your ban­ners. If I make a 300x250 in a series of 10, I will make the first ban­ner in this series ad 1. Here is an exam­ple of how I would do this for a par­tic­u­lar client. Let’s say the client wants 40 ban­ners made for their cable box pro­gram. My nam­ing con­ven­tion would be some­thing like this:

cb_300x250ad1
cb_300x250ad2

So and so fourth.

If I need to make 10 300x250’s and 10 728x90’s then I would make the 300x250’s first and then take the same con­cepts and resize them into the 728x90’s. So you would want to make the first 728x90 (just like the first 300x250) and call that cb_728x90ad1.

Find­ing image resources for your banners

When I first started out the one of the more dif­fi­cult pieces of the cre­ative puz­zle for me was find­ing images. Most image sites were very expen­sive with lit­tle vari­ety. Now, you can find hun­dreds of thou­sand of high qual­ity images inn any cat­e­gory at iStockphoto.com. You can get images as lit­tle as $1, that absolutely per­fect for ban­ners. I rec­om­mend iStock exclu­sively. Don’t waste your time going any­where else.

The Value of Ana­lyt­ics in a Man­aged Web Environment

When is the last time your host­ing com­pany sent you an ana­lyt­ics report? For most the answer is “never”.

Many web­site own­ers don’t really asso­ciate report­ing and host­ing, nor have they wanted their host pulling num­bers and assist­ing with mea­sured results… after all… what the heck does a host­ing com­pany know about the dif­fer­ences between good num­bers and bad num­bers right?

With the evo­lu­tion of man­aged web ser­vices com­ing to the fore­front the host is now becom­ing more then just a host.

In the typ­i­cal but fad­ing rela­tion­ship between host and web­site owner there isn’t much account­abil­ity (other than the server going down or mas­sive influx of traf­fic) the two really never communicate.

In the new man­aged web rela­tion­ship the host / man­ager oblig­a­tions have changed. At least once per month the man­ager should be send­ing the site owner an ana­lyt­ics report.

Mea­sured results are not only impor­tant to see where the site is going but also essen­tial for client relations.

I have found 2 favorite ana­lyt­ics programs.

Google Ana­lyt­ics has become an ana­lyt­ics sta­ple for most web­site own­ers. Set­ting up Google ana­lyt­ics is easy for cus­tom sites and Wor­press. The only thing I’m not to thrilled about is Google Ana­lyt­ics is not real time but other than that… it’s great and it’s free!

Woopra is another favorite of mine par­tic­u­larly for my Word­press sites because it comes in a plu­gin… all you have to do is open an account at Woopra.com and down­load the app. The Woopra app dis­plays real time ana­lyt­ics with a ton of fea­tures. The Woopra inter­face is really clean, easy to deci­pher with a ton of fea­tures. Best of all… it’s free!

So as we move into this new model of man­aged web solu­tions and report­ing some clients may find it dif­fi­cult to jus­tify the cost of pay­ing for a web­site with­out mak­ing money from it.

If a busi­ness owner wants to give their com­pany an online pres­ence and makes the move to get a web­site then how can we ini­tially make hav­ing a web­site a bit more digestible… espe­cially if they are not dri­ving traffic.

My take on this dilemma goes back to mea­sur­ing the pos­i­tive through ana­lyt­ics. If the client had an exist­ing web­site when you started work­ing with them it’s essen­tial that you mea­sure where they are before you touch any­thing… fur­ther­more you should dis­cuss goals and a timetable for achiev­ing those goals.

If a client didn’t have a site when you started work­ing with them then make sure you have researched the com­pe­ti­tion and make sure you can show them where every­one is at within the mar­ket and where you real­is­ti­cally believe you can get them within a given period of time.

So the ques­tion becomes… can mea­sured results such as “pos­i­tive” ana­lyt­ics be the cur­rency you need buy you time until sales or the desired actions start to roll in?

Is it pos­si­ble to sell pos­i­tive analytics?

In my opin­ion it is, only as long as you have taken the time to edu­cate your client. In most cases it is unrea­son­able to expect the kind of mirac­u­lous results most dream of.

I have still yet to dis­cover the sweet spot num­ber for any expected results. I would say that 3 months is rea­son­able through a great effort.

You should have a pre­set list of data that your going to show your client at least once a month. Before you even start let your client know what it is and why it’s impor­tant. Show them where their com­pe­ti­tion is. If you’re doing your job right you should be able to show your client pos­i­tive analytics.

For many this infor­ma­tion may seem like com­mon sense but hope­fully this will help oth­ers that were ask­ing some of the same questions.